320px / e-commerce and B2B
BuildLine: developing a store where the catalog supports daily operations.
The 320px team audits and develops an active WordPress and WooCommerce building materials store, connecting catalog structure and data imports with navigation, security and controlled production releases.
The task
In a large product catalog, changing one screen is never isolated. Attributes, prices, images, product relationships, search, forms and email notifications must stay consistent while the live store remains available.
What the team implemented
Catalog and data
Product attribute and URL audits, safe data normalization, import and export workflows, size relationships and validation before changes are applied.
Customer interface
Working product comparison, search, product cards, cart, banners, responsive navigation and clear states on desktop and mobile.
Technical foundation
WordPress and WooCommerce audits, service-file hardening, updates, backups, PHP and database checks, sitemap validation and route testing.
Controlled releases
Changes are split into reviewable stages, checked before and after production deployment and supported by rollback points for significant releases.
What this project demonstrates
- E-commerce support covers data, interfaces and operations, not only visual changes.
- Bulk catalog changes require validation and a reversible release process.
- New features must preserve the cart, search, notifications and established workflows.
- Technical SEO and security are tested as part of the customer journey.
View the project
The public link shows the working store. Internal reports, access credentials, orders and customer data are not published.